Conversion Tracking & Analytics Specialist

About the Role:

The Conversion Tracking & Analytics Specialist plays an important role in ensuring clients are generating a positive return on investment from their digital marketing efforts. You’ll support the planning, execution, and troubleshooting of analytics and conversion tracking implementations, working closely with our internal teams to improve performance and drive meaningful results.

You’ll learn how to run and scale business intelligence programs, dive into conversion and attribution data, and help identify opportunities to improve marketing performance. This role is built for someone eager to grow their business intelligence skill set, gain hands-on experience across industries, and contribute to measurable client growth.

What You'll Be Doing

📊 Conversion Tracking & Tag Implementation

Independently plan, execute, and troubleshoot conversion tracking setups using Google Tag Manager for a diverse portfolio of clients, as well as Google Analytics 4 implementations. This includes auditing existing setups during onboarding, as well as handling ad hoc tickets and troubleshooting when unexpected tracking issues arise. (50%)

🧠 Internal Collaboration

Work alongside Growth Managers, Developers, and your BI team to communicate and information about tag implementations and analytics opportunities. You’ll use tools like Asana, Slack, and Google Meet to communicate, align priorities, and share updates across departments. (20%)

🤝 Client Support
Partner with Growth Managers to prepare insights, share tag implementation updates, and contribute ideas during client calls. You’ll develop confidence in sharing findings and opportunities. (15%)

📈 Opportunity Identification
Assist in identifying areas where clients can grow conversions or reduce costs with more advanced analytics implementations. Collaborate with your team to propose new ideas that can support client growth. (10%)

🔍 Skill Development
Actively build your analytics and business intelligence expertise through training, mentorship, and experimentation. You’ll gain hands-on experience with analytics tools, scripts, and data warehouse platforms while learning how to think strategically about analytics. (5%)

What Makes You A Great Fit?

✅ You know how to blend data analysis and problem-solving to test and deploy resilient conversion tracking

✅ You’re curious, analytical, and love problem-solving.

✅ You’re comfortable with platforms like Google Tag Manager, GA4, and digital ad platforms

✅ You’re organized, communicative, and process-driven — you don’t just want to set up tags; you’re also comfortable explaining how they work

✅ You’re collaborative and thrive in cross-functional environments.

✅ You’re comfortable working with snippets of code within a CMS like WordPress or Shopify

✅ You understand online attribution and why different platforms may show different results for the same action

✅ Bonus: You’ve got digital marketing experience (agency or in-house)

✅ Bonus: You’re comfortable with basic JavaScript and Chrome developer tools

✅ Bonus: Familiarity with Looker Studio

Tools You’ll Be Working With

🛠 Google Tag Manager: Conversion tracking setup & testing

🖥️ Notion: Conversion tracking monitoring

📊 GA4, Digital Ad Platforms (e.g., Google Ads, Meta Ads, etc): Data & insights

🔥 Looker Studio: Data visualization

🎯 CMS Platforms: Platforms like WordPress & Shopify

🦾 Funnel.io: Data extraction tool

📋 Asana: Project management

💬 Slack: Team comms

Perks & Benefits ❤️

🏥 Full Benefits (Health, Vision, Dental, Life) starting the 1st of the month after your start date

💰 Variable 401K Match – Currently up to 1%, with plans to increase to 5%

🏖 Unlimited PTO – Yep, seriously

🏡 Work-From-Home

🏋🏾‍♀️ $100 Monthly Wellness Stipend

🌮 $25 Friday Lunch Stipend

📚 $1,000 Annual Conference/Education Allowance

Here's what we promise you:
🙌 We’ll raise the bar together and have fun doing it.
🙌 We’re building something we’re proud of (and making good money while we’re at it).
🙌 We trust each other, collaborate hard, and actually enjoy working together.
🙌 We're committed to developing our skills, continuous improvement and G.R.O.W.T.H.:

Goal Driven - oriented towards achieving goals for clients, KB and yourself
Resourceful - effectively solve problems, adapt to challenges, and utilize available resources to contribute to the agency’s success.
Optimistic - Embodying a can-do attitude & forward thinking mindset that fosters productivity, morale & collaboration
World Class - Consistently delivering high quality results that drives innovation & proactive problem solving
Transparent - Openly sharing information, being accountable and fostering a culture of trust and integrity within the agency
Happy & Healthy - Commitment to foster a workplace that promotes holistic wellbeing that drives feeling supported, valued, energized, and productive

If you made it this far, you should probably just hit apply. Let’s grow some conversion magic together. 🚀

Environmental Conditions
1. Indoors
2. Sitting at desk for extended periods of time

Physical Demands
1. Typing
2. Video Calls
3. Sitting for extended periods of time