The candidate should have a background in product management, growth, and/or product analytics for e-Commerce brands, with technical expertise in collaborating with marketers, UX/UI designers, and developers. They will be adept at launching high-converting e-Commerce experiences that directly impact key metrics such as Conversion Rate (CVR), Average Order Value (AOV), and Revenue Per Visitor (RPV). This person will have a keen eye for user experience, be driven by growth, and excel at balancing design and conversion while working cross-functionally to prioritize our product and marketing roadmap.
● Own Website Performance: Oversee Shopify website, focusing on site optimizations, marketing launches, and day-to-day maintenance to meet and exceed KPIs.
● CRO Test Ideation & Execution: Plan and execute A/B tests, multivariate experiments, and other CRO strategies to improve CVR, AOV, and user experience across PDPs, Cart, and Checkout flows.
● Design & Development: Create mockups and wireframes using design tools (e.g., Figma) and implement front-end changes using custom Shopify coding (HTML, CSS, and basic JavaScript). This includes landing page builds for paid media and retention channels.
● Data-Driven Insights: Use tools like Google Analytics, Google Tag Manager (GTM), and heatmaps to analyze site performance, identify bottlenecks, and recommend actionable solutions.
● Subscription Optimization: Launch new subscription products and implement strategies to increase take-rates and upsells. Familiarity with platforms like SKIO is a plus.
● Site Testing & QA: Build, test, and deploy experiments, ensuring changes are rigorously QA’d and optimized for both desktop and mobile users.
● Merchandising Strategy: Strategize product placements, upsells, bundles, and promotions to maximize revenue.
● Collaborative Ideation: Work with growth marketing, design, and customer success teams to align on new opportunities, user feedback, and site priorities.
● Performance Reporting: Regularly track and report on key metrics, including site speed, bounce rates, add-to-cart rates, and testing impact.
The Ideal Candidate Has:
● 3+ years of hands-on CRO and eCommerce experience, ideally with DTC brands or agencies.
● Shopify Plus expertise: Familiarity with liquid coding, themes, and Shopify ecosystem apps.
● Strong understanding of UX/UI design principles and a track record of creating customer-first eCommerce experiences.
● Proficiency in tools like Google Analytics, Google Tag Manager, Google Optimize, and heatmapping tools (e.g., Hotjar).
● Experience managing a CRO roadmap, including A/B testing, iterative design, and sprint planning.
● Ability to design and prototype using tools like Figma or Adobe XD, with light coding skills (HTML, CSS, JavaScript).
● Proven history of optimizing subscription flows, upsells, and post-purchase pages.
● A data-driven approach, with strong analytical skills and confidence in using
Excel/Google Sheets to guide decisions.
● Excellent communication skills to align cross-functional teams and external partners.
Our Core Values and what we built our culture around:
● WE THINK BIG: We have a forward-thinking, growth mindset and always consider the big picture in our decisions
● PROACTIVE PROBLEM SOLVER: We use our problem-solving and analytical skills to make data-informed decisions
● WE ARE COMFORTABLE BEING UNCOMFORTABLE: We work together to iron out improvements or changes to achieve goals
● OPEN & HONEST COMMUNICATION/FEEDBACK: We communicate and share feedback with each other with radical candor and transparency
● CONTINUOUS LEARNING & IMPROVEMENT: We are always improving the way we work and challenging each other to bring new ways of thinking to the table
● PASSIONATE ABOUT WHAT WE DO: We are passionate and enthusiastic about growing our company to the next level. We strive to motivate and empower each other to contribute to a positive team culture
Benefits
● Competitive salary, including discretionary performance-based bonuses
● Fully remote work with flexible schedules
● Unlimited PTO
● Health Benefits (medical, dental, vision) with fully covered plans
● Fitness Reimbursement – your physical and mental health is super important
● Learning Reimbursement – we value lifelong learning and personal development
● Paid Parental Leave