About the role
This is a senior individual contributor and people manager role responsible for the measurement infrastructure that powers performance across 100+ client accounts. The ideal candidate combines deep technical expertise in conversion tracking and data engineering with the strategic instincts to prioritize high-impact work in a fast-moving agency environment. You will own the BI practice end-to-end — from tag implementation and data architecture to client reporting and team development.
What you'll do
- Lead and manage a team of 2–4 employees and contractors, including remote and international resources, providing direction, quality oversight, and professional development
- Own online and offline conversion tracking strategy and implementation across Google Ads, Meta, LinkedIn, Microsoft Ads, and other paid channels
- Architect and maintain data pipelines and reporting infrastructure to support client measurement needs at scale
- Design and manage GA4 configurations, GTM containers, and tagging frameworks across a diverse client portfolio
- Oversee offline conversion tracking integrations, including CRM-to-ad-platform data flows via tools like HubSpot and Zapier
- Build and maintain client-facing dashboards and performance reports in Looker Studio and BigQuery
- Serve as the internal subject matter expert on measurement best practices, consent frameworks, and attribution methodology
- Collaborate with account management and paid media teams to scope, prioritize, and deliver BI projects across competing client demands
- Evaluate and implement AI-assisted automation to improve operational efficiency and reduce manual effort across the team
- Define and document processes, SOPs, and quality standards for the BI function
- Track and manage tracking support deliverables and timelines to ensure excellent client experience centered around BI initiatives
Knowledge & Critical Skills/Experience
- Conversion tracking — end-to-end implementation and QA across major ad platforms (Google, Meta, Microsoft, LinkedIn)
- Offline conversion tracking — CSV uploads, API-based data ingestion, CRM-to-platform pipelines
- Google Tag Manager — container management, custom triggers/variables, consent mode
- GA4 — event schema design, data stream configuration, debugging
- HubSpot — CRM integration, lead tracking, and ad platform sync
- Zapier and equivalent workflow automation tools
- Looker Studio — dashboard creation and data source management
- BigQuery — working familiarity with querying and data organization for reporting
- Project management — ability to triage and execute across multiple high-priority workstreams simultaneously
- Team leadership — experience managing full-time employees and contractors across time zones
Bonus Qualifications
- Intermediate to advanced SQL (CTEs, window functions, aggregation)
- Experience with AI automation tools (n8n, Make, or similar)
- Familiarity with API-based ad platform integrations
- Prior experience in a digital or paid media agency setting