<p>Every organization needs supplies and services to operate—from laptops and rental cars to pens and pallets. That’s where <strong>CoreTrust</strong> comes in. CoreTrust connects procurement professionals with suppliers through an innovative marketplace that facilitates billions of dollars’ worth of transactions each year. On a mission to simplify and revolutionize procurement practices, CoreTrust empowers organizations with savings, seamless transactions, and trusted partnerships.</p><p>At CoreTrust, we believe in fostering a collaborative, creative, and rewarding work environment where everyone is encouraged to innovate and contribute. We’re looking for a talented Content Marketer to join our growing team and help bring our brand’s story to life!</p><p>CoreTrust is seeking a talented <strong>Content Marketer</strong> to join our growing team and help build and execute our content engine. This role is a perfect fit for a creative professional who blends exceptional writing skills with a deep understanding of content strategy, SEO, and visual design. You'll play a pivotal role in shaping CoreTrust’s voice, elevating brand awareness, and driving engagement with our growing community of businesses and partners.</p><p>If you’re someone who loves crafting compelling stories backed by data, creating visually engaging content, and working collaboratively, this opportunity is for you!</p><h2><strong><span data-contrast="auto">Scope</span></strong></h2><ul><li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">Initial 90-120 day engagement focused on content marketing goals</span></li><li><strong>Content Creation & Strategy</strong><ul><li>Develop and execute content strategies aligned with business goals and tailored to target audiences</li><li>Produce high-quality, engaging content across formats such as blog posts, white papers, social media posts, case studies, email campaigns, one-pagers, and video scripts</li><li>Optimize all content for search engines (SEO) to boost online visibility</li></ul></li><li><strong>Content Management & Distribution</strong><ul><li>Manage a content calendar and ensure consistent, timely publishing across multiple channels</li><li>Distribute content through channels such as the company website, blog, social media, emails, and paid ads</li><li>Work closely with the Growth and Product Marketing teams to support cross-functional initiatives</li></ul></li><li><strong>Analytics & Insights</strong><ul><li>Monitor content performance using tools like Google Analytics to identify trends and areas for improvement</li><li>Provide actionable insights and reports on content effectiveness, ROI, and engagement metrics</li><li>Continuously optimize strategies based on data and performance analysis</li></ul></li><li><strong>Visual Design & Branding</strong><ul><li>Collaborate with designer to source visuals, graphics, and multimedia content to enhance storytelling and improve audience engagement</li><li>Ensure all content aligns with CoreTrust’s brand guidelines and maintains a consistent visual and narrative identity</li><li>Utilize tools like <strong>Figma</strong> in collaboration with designers to create polished and professional designs</li></ul></li></ul><p> </p><h2><strong><span data-contrast="auto">Preferred Qualifications</span></strong></h2><p>We’re searching for a skilled storyteller, creative designer, and strategic thinker who brings a unique blend of expertise in writing, design, and marketing. Our ideal candidate possesses the following skills and qualifications:</p><ul><li><strong>Writing & Editing:</strong> Strong ability to craft compelling, error-free narratives, adjust tone/style as needed, and deliver polished content that resonates with the target audience</li><li><strong>SEO Knowledge:</strong> Strong understanding of keyword research, content optimization, and SEO best practices</li><li><strong>Visual Design Proficiency:</strong> Experience with design tools like <strong>Figma</strong> and a keen eye for visual storytelling principles</li><li><strong>Strategic Thinking:</strong> Ability to align content strategies with organizational goals and audience needs</li><li><strong>Analytics:</strong> Comfortable using tools like Google Analytics for measuring performance and driving data-backed decisions</li><li><strong>Collaboration & Communication:</strong> Excellent interpersonal skills for seamless coordination with internal teams and external stakeholders</li><li>Working knowledge of content marketing, content creation, or related roles</li><li>Experience working in B2B industries or with SaaS platforms is a plus</li><li>Familiarity with Figma, email marketing platforms, and CMS tools is advantageous</li></ul>