The Content Strategist will play a pivotal role in developing and executing comprehensive content strategies for our clients, ensuring alignment with brand guidelines, marketing objectives, and audience needs. This position focuses on creating strategic content that drives engagement, builds brand awareness, and supports lead generation. Reporting to the Content Director, the Content Strategist will be a client-facing contributor, managing multiple content projects while ensuring a seamless and impactful storytelling process.
Key Responsibilities
Content Strategy & Creation
- Lead the content strategy for assigned clients by conducting persona research as needed and establishing brand guidelines, including brand messaging pillars, value proposition, and voice and tone. Write website copy that aligns with those guidelines.
- Assist clients with setting goals, and develop and execute campaigns to achieve them, utilizing data-driven insights to optimize performance.
- Collaborate with internal team members to develop editorial calendars and campaign plans that align with broader goals.
- Collaborate closely with the marketing strategist to meet or exceed objectives for the client while creating new opportunities for revenue growth for Kuno.
- Work with clients, in-house writers, freelancers and artificial intelligence tools as needed to complete deliverables in a timely manner. Work with Kuno’s digital content editor to provide clear and consistent feedback to ensure all content provides value, maintains brand guidelines and achieves stated goals.
Performance & Optimization
- Report on key performance indicators related to content and offer recommendations for improvement.
- Research and recommend new, engaging content formats for Kuno and its clients, such as assessments, calculators and interactive software demos.
- Identify the best strategies for promoting content to improve visibility.
- Monitor conversions closely and identify opportunities for conversion optimization on clients’ websites, landing pages, ads and other content
Technology Integration
- Input and optimize blogs and content assets using HubSpot or other CMS platforms.
Requirements
Qualifications
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field preferred.
- Certifications from HubSpot Academy or similar platforms are a bonus.
Job-Specific Requirements
- Strong understanding of branding, content strategy principles, SEO best practices, and digital marketing trends.
- Excellent verbal and written communication skills, with the ability to craft strong value propositions, website copy, and content tailored to various audiences and platforms.
- Proven ability to collaborate effectively with cross-functional teams, fostering an environment of teamwork, innovation, and continuous improvement.
Skills
- Exceptional organizational skills and attention to detail.
- Ability to manage multiple projects in a fast-paced, deadline-driven environment.
- Proficiency with remote tools like G-Suite, Zoom, Basecamp and ClickUp.
Benefits
- Comprehensive healthcare: medical, dental, vision, and life insurance.
- Paid Time Off: Unlimited PTO plus ten paid holidays.
- Parental leave: Six weeks for birth mothers; four weeks for other parents (birth, adoption, or foster care).
- 401(k): with company match, fully vested.
- Profit-sharing: Be part of an employee-owned company with annual profit distribution.
Compensation
- Commensurate with experience, education and geographical location.
About Kuno Creative
Join Kuno Creative, a leading employee-owned branding, marketing and sales agency and Diamond HubSpot partner. We specialize in helping companies we believe in grow and succeed through innovative digital solutions. Our employee-focused mission fosters collaboration, innovation, and measurable client success. Our core values—Team-Oriented, Proactive, and Take Ownership—are at the heart of everything we do.
Diversity & Inclusion
Kuno is proud to be an equal-opportunity employer and is committed to creating a diverse environment. We are fully focused on promoting equality, and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, disability, age, or veteran status.
Geography
All employees are working 100% remotely. This position is open to anyone authorized to work in the United States without sponsorship who is residing in the United States.