Responsibilities
- Support the production of high-quality content, including but not limited to white papers, blogs, webinars, eBooks, research reports in support of new business or customer engagement initiatives and revenue goals
- Create pillar content to be used for lead generation in support of key messaging points and value propositions
- Repackage and edit pillar content into channel appropriate pieces to drive inbound traffic, power outbound campaigns, and support revenue outreach in partnership with Demand Generation and Customer Engagement marketers
- Work with Demand Generation marketers and sales to create custom, individualized content for account-based marketing campaigns
- Implement design best practices to create captivating content for both online and offline use
- Conduct ongoing maintenance and archival of existing content to optimize traffic and ensure brand and messaging consistency
- Maintain consistent EVERFI brand standards and tone of voice across content pieces and channels
- Design and build necessary assets to support programs like landing pages, emails, and graphics
- Optimize content for search engine performance and collaborate with digital marketing teams on keyword strategies, content structure, and campaign alignment to improve online visibility and lead generation.
- Plan, schedule, and analyze content marketing campaigns, ensuring alignment with business objectives and using performance metrics to refine strategies.
- Other job-related duties as assigned
Skills, Experience and Qualifications
- 3+ years of digital marketing or content marketing experience, or a related field, with proven experience driving lead generation and audience engagement through content strategies.
- Proficiency in marketing automation tools, content management systems, and analytics platforms.
- Strong project management and organizational skills with the ability to manage multiple deadlines
- Working knowledge of Customer Relationship Management (CRM) and Marketing Automation software; Marketo and Salesforce preferred
- Working knowledge of content management system; WordPress preferred
- Exceptional written and verbal communication skills
- Sales enablement experience is a plus
- Content design and light photo editing experience is a plus
- Ability to travel up to 10% of the time