Content Marketing Manager

About the Role

Eleanor Health is seeking a strategic and creative Content Marketing Manager to join our member acquisition team and support our partnerships and growth teams. Reporting to the Vice President of Marketing, this leader will be responsible for developing and executing a comprehensive content strategy that attracts, engages, and educates our target audiences, including prospective and current patients, referral partners, and payors. The ideal candidate will be a skilled storyteller with a robust portfolio of high-quality, impactful content across various digital channels: short-form and long-form video, graphic, written, and beyond.

This role will involve managing the full content lifecycle, from ideation to production and distribution with ongoing performance analysis to inform future initiatives. You will be a key player in shaping our brand's voice and presence, ensuring that all content and marketing materials speak to key stakeholders and align with our mission, vision, and values.

When applying, please link to your professional portfolio so that we can view examples of your work.

What You'll Do

• Content Marketing Strategy and Planning: Develop and implement a data-driven content marketing strategy that supports Eleanor Health’s goals, including patient acquisition, partner engagement, industry thought leadership, and beyond.
• Content Creation: Oversee the creation, execution, and evolution of a wide range of content, including long-form and short-form video, blog articles, website and landing page copy, social media posts, email campaigns, and more.
• Editorial Leadership: Maintain a content calendar and manage the content production workflow, ensuring timely delivery and brand consistency across both internal and external channels.
• Performance Analysis: Monitor and analyze content performance metrics (ex. Reach, engagement rates, SEO benefit, conversions) to optimize content strategies and deliver against organizational goals.
• Earned Media Placement: Oversee the earned media strategy, leveraging the best technology and optimal vendor mix to achieve Eleanor Health’s earned media, media relations, and public relations goals.
• Innovation: Stay up-to-date with content marketing trends, emerging technologies, and best practices in content marketing and healthcare communications.
• Collaboration: Partner with cross-functional teams, including medical, clinical, operations, human resources, and so on to translate business goals and clinical expertise into compelling content.

Who You Are

• You have a bachelor's degree in Journalism, Video Production, Graphic Design, or a related field and feel a sense of purpose when empowering others to tell their stories and share their experiences.
• You have a minimum of 5 years of experience in content marketing, with a proven track record of developing and executing successful content strategies.
• You have exceptional writing, editing, and storytelling skills, with the ability to simplify complex topics for various audiences.
• You love growing audiences and expanding social media reach, including coaching others to achieve the organization’s goals.
• You have strong project management skills and the ability to coordinate multiple projects simultaneously in a fast-paced, startup environment.
• You have proficiency in social media analytics, earned media reporting, and SEO best practices.
• You are a self-starting, proactive, results-oriented leader who can bring innovative concepts to the table.
• Experience in the healthcare startup or health technology sector is preferred.
• Passion for Eleanor Health's mission to combat the addiction epidemic and improve access to quality addiction treatment and mental health care.

Compensation & Benefits

The total target compensation range for this position is $85,000-105,000 annually + bonus. The actual compensation offered depends on a variety of factors, which may include, as applicable, the applicant’s qualifications for the position; years of relevant experience; specific and unique skills; level of education attained; certifications or other professional licenses held; other legitimate, non-discriminatory business factors specific to the position; and the geographic location in which the applicant lives and/or from which they will perform the job.

Eleanor Health offers a generous benefits package to full-time employees, which includes:

• Generous Paid Time Off (prorated for new employees) - unplug, relax, and recharge! 
• • 12 Vacation days
  • 12 Wellness (Sick) days
  • 3 Floating holidays
  • 9 Company-observed holidays
  • Jury Duty, Voting Leave, and other forms of paid time off may be available
• Eleanor-paid medical and dental insurance plans, with affordable vision coverage - We are a health first company, and we strive to make our plans affordable and accessible.
• 401(k) plan with 3% match - We are excited to be able to support the long-term financial well-being of our team in a way that reinforces Eleanor’s commitment to equity.
• Short-term disability - We understand that things happen, we want you to feel comfortable to take time to get better.
• Long Term Disability - Picks up where Short Term Disability leaves off (employee paid).
• Life Insurance - Both Eleanor and employee-paid options are available.
• Family Medical Leave - Eleanor Health’s Paid Family & Medical Leave (“PFML”) is designed to provide flexibility and financial peace of mind for approved family and medical reasons such as the birth, adoption, or fostering of a child, and for serious health conditions that you or a family member/significant other might be facing.
• Wellness Perks & Benefits - Mental Health is important to us and we want our employees to have the accessibility you deserve to talk things through, zen with a mindfulness app, or seek assistance from health advocates
• • Mindfulness App Reimbursement
  • EAP with eight face-to-face sessions
  • Virtual health and wellness visits covered by our medical plan.