Consumer Engagement Specialist

<div class="content-intro">About LastPass LastPass is a leader in password and identity management, making it easier to log into life and work. Trusted by 100,000 businesses and millions of users, LastPass combines advanced security with effortless access for individuals, families, small business owners, and enterprise professionals. With LastPass, important credentials are protected and private – and always within reach.Curious about our products? Visit our website and <a href="https://www.lastpass.com/products/personal?utm_campaign=glb-b2c-mkr-jbap&utm_medium=referral&utm_source=greenhouse" target="_blank">try it free!</a> We welcome new ideas, support your growth, and recognize your value, if this aligns with what you are looking for in your next career move, Join Us!</div>LastPass is looking for a Consumer Engagement Specialist: The ideal candidate is a strategic yet hands on team member that has a strong mastery of user psychology, a data-informed mindset and is a customer journey architect who turns insights into action. They have extensive marketing experience with B2C subscribers, managing campaigns across the subscriber lifecycle to drive activation, engagement and retention. They have strong written and verbal communication skills to work with their team and cross-functional stakeholders across the business to drive campaigns and initiatives forward.If you are passionate about complex problem solving and motivated by scale, then this is the role for you!Who will you work with?As a Consumer Engagement Strategist, you’ll report directly into the Director of Consumer Retention, collaborating closely with Customer Experience, Product, Marketing, Data and Engineering teams. You’ll regularly work closely with other team members across the organization to drive key initiatives and deliver results.What are some of the exciting challenges you will be working on?<ul><li>Lifecycle Journey Design: Execute an automated, data-based marketing communications across the customer lifecycle that drive high value behavior and improve customer retention</li><li>Churn Reduction: Intervene at high-risk points during onboarding and engagement</li><li>Feature Adoption Acceleration: Drive early adoption, ongoing usage and long-term value to improve usage penetration and customer engagement</li><li>Experimentation & Testing: Manage a test-and-learn roadmap to improve activation rate, message effectiveness and user behavior throughout early lifecycle</li><li>Data-Driven Strategy & Reporting: Analyze retention and engagement data independently and in partnership with analytics teams to uncover actionable insights and translate findings into initiative.</li></ul>What does it take to work at LastPass?<ul><li>Extensive experience in lifecycle, CRM and retention marketing – preferably in a subscription, SaaS or freemium-to-paid consumer business</li><li>Proven track record of designing and scaling programs that drive measurable improvements in activation, feature adoption and renewal</li><li>Strong analytical skills with proven expertise in using data to drive impactful retention initiatives</li><li>Experience working in cross-functional environments alongside Product, Data, Creative, Marketing, Operations and Customer Support Teams</li><li>Experience working across a variety of Customer Data Platforms and CRMs</li><li>Experience in consumer-grade experimentation frameworks</li><li>Customer focused mindset</li></ul><div class="content-pay-transparency"><div class="pay-input"><div class="description">Our compensation reflects the cost of labor across several US geographic markets. Pay is based on several factors including market location and may vary depending on job-related knowledge, skills, and experience.</div><div class="title">US Pay Range</div><div class="pay-range">$94,500—$115,000 USD</div></div></div><div class="content-conclusion">Why LastPass?<ul><li>Market-leading password manager</li><li>High-growth, collaborative environment with inclusive teams</li><li style="position: relative;">Remote-first culture</li><li style="position: relative;">Competitive compensation</li><li style="position: relative;">Flexible Paid Time Off policies, including but not limited to: Quarterly Self-Care Days (4 extra paid days off annually) and Volunteer Days</li><li style="position: relative;">Parental leave</li><li style="position: relative;">Comprehensive health coverage, including dependents</li><li style="position: relative;">Home office setup support</li><li style="position: relative;">LastPass Families free account for up to 5 members</li><li style="position: relative;">Continuous learning and development opportunities, including an annual learning stipend to invest in your growth</li><li style="position: relative;">Peer-to-peer recognition through Motivosity</li><li style="position: relative;">Employee Assistance Program for well-being support</li><li style="position: relative;">Remote work stipend to support your home office needs</li><li style="position: relative;">Short-Term or Remote-Centric Work Arrangements for added flexibility</li></ul>Unlock your potential with us - your skills, experience, and unique perspective matter more than just checking the boxes. Apply today, and let's build the future together!We’re building an inclusive community that reflects the people of all races, genders, sexual orientations, national origins, backgrounds, and perspectives who share our world.For all US based jobs please review our <a href="https://www.lastpass.com/-/media/b839b4f6c9834080a07c23be15c11159.pdf" target="_blank">Applicant Privacy Notice</a>For all EU based jobs please review our <a href="https://www.lastpass.com/-/media/f26b8d18efa74d3cb25a262c8bd523a9.pdf" target="_blank">Candidate Privacy Notice </a>Please review our <a href="https://www.lastpass.com/-/media/f62849a2f1644911b4369d23a0206e05.pdf" target="_blank">CCPA Notice</a> </div>

Consumer Engagement Specialist

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