Chief Sales Officer

Fitt Talent Partners is a specialized recruitment firm working with top health and wellness companies.

We’re filling this role for a client, a science-backed hydration brand offering clean, sugar-free electrolyte powder sticks made with real fruits, vitamins, and minerals designed to optimize cellular hydration and daily performance.

Job Description

Are you a strategic sales leader with a builder’s mindset and a track record of scaling CPG brands through national retail? Do you know how to unlock distribution at scale, manage major retail partnerships, and build a sales machine that drives both velocity and brand equity?

We are looking for a Chief Sales Officer who combines vision with execution — someone who understands that hydration is life and knows how to bring that mission to millions of consumers through world-class retail execution. If you thrive in high-growth environments and want to help build the next iconic beverage brand, this role is for you.

What You’ll Do

Own National Sales Strategy

• Develop and execute the overarching sales strategy, driving revenue growth
  across national retail, regional grocery, specialty retail, DSD distribution, and strategic partnerships.

• Build and Lead the Sales Organization

• Recruit, mentor, and scale a high-performance sales team including:

  • National Account Managers

  • Regional Sales Directors

  • Distributor / DSD management

  • Field sales and merchandising teams

• Establish a culture of accountability, ownership, and high performance.

Expand Retail Distribution

• Drive strategic expansion across major retailers including:

  • Walmart, Target, Walgreens, Kroger, CVS, Costco, Amazon

  • Emerging national and regional accounts

• Negotiate national contracts, secure premium shelf placement, and execute high-impact retail programs.

• Drive Velocity and Retail Performance

• Work closely with marketing, shopper marketing, and trade marketing to maximize sell-through, promotional effectiveness, and in-store visibility.

• Manage Strategic Retail Partnerships

• Serve as the executive relationship owner for key retail partners, distributors, and broker networks.

Own Sales Forecasting & Revenue Growth

• Develop accurate forecasting models and sales plans that support company growth targets.

• Manage trade spend, retail pricing strategies, and promotional planning to maximize profitability and velocity.

• Identify New Channels & Market Opportunities
  

What We’re Looking For

• Proven CPG Sales Leader

• 10+ years of CPG sales leadership experience, with a strong preference for beverage, hydration, or functional nutrition categories.

• Retail Expansion Expertise

• Deep experience working with major national retailers including Walmart, Target, Kroger, Costco, Walgreens, and similar accounts.

• Existing buyer relationships strongly preferred.

• Demonstrated track record scaling emerging brands from $10M to $100M+ revenue through retail expansion and velocity growth

• Able to develop long-term strategy while executing at the ground level with retailers, brokers, and distributors