Campus Marketing and Development Manager

The Campus Marketing and Development Manager leads digital fundraising, direct mail, and marketing initiatives for a portfolio of campus organizations. The role requires combining strategic planning, campaign execution, data analysis, and stakeholder collaboration to increase donor engagement and support organizational goals.

• Develop and execute annual fundraising and marketing strategies, including stewardship campaigns, donor appeals, renewal messaging, and newsletters.
• Create and manage digital fundraising campaigns across email, websites, text messaging, and social media channels.
• Lead direct mail initiatives from content development through execution and performance analysis.
• Analyze campaign performance data and use insights to improve fundraising strategies and audience engagement.
• Build and optimize audience segments, including alumni, parents, community members, and donor groups.
• Provide strategic recommendations and best practices to campus partners based on fundraising trends and performance data.
• Create, edit, and distribute donor communications with compelling messaging and effective storytelling.
• Manage CRM databases, audience reporting, and segmentation processes to support targeted outreach.
• Apply digital marketing best practices, including personalization, A/B testing, targeting, and optimization.
• Support web-based fundraising initiatives and ensure content aligns with campaign goals.
• Collaborate with campus teams and internal stakeholders to maintain consistent messaging and strengthen community engagement.
• Manage multiple projects, timelines, and priorities while delivering high-quality results.

Requirements:

The ideal candidate is an experienced marketing and fundraising professional with strong analytical abilities, excellent communication skills, and a passion for mission-driven work. They should be comfortable managing multiple stakeholders and using data to guide strategic decisions.

• 3–5 years of experience in marketing, fundraising, nonprofit communications, or a related field.
• Proven experience planning and executing digital and multi-channel marketing campaigns.
• Strong written communication skills with the ability to create compelling fundraising and donor-focused content.
• Excellent project management and organizational skills with strong attention to detail.
• Experience managing external partners, clients, or multiple stakeholders effectively.
• Advanced knowledge of data analysis, audience segmentation, and campaign performance measurement.
• Experience using CRM systems or donor databases for reporting and audience management.
• Proficiency with email marketing platforms such as Mailchimp, Constant Contact, or similar tools.
• Experience creating marketing materials using Canva, Adobe Creative Suite, or comparable design tools.
• Ability to combine creativity, analytical thinking, and strategic problem-solving.
• Passion for innovation, entrepreneurship, and community-focused initiatives.

Benefits:

• Competitive salary range of $60,000–$65,000 annually.
• Flexible work options, including fully remote opportunities and hybrid options in select locations.
• Comprehensive health insurance benefits.
• Retirement plan options.
• Life, AD&D, and long-term disability insurance coverage.
• Flexible Spending Accounts (FSA).
• Generous sick time and flexible vacation policies.
• Paid parental leave.
• Professional development, mentoring, and skill-building opportunities.
• Opportunity to lead and grow new initiatives with support from experienced leadership.
• Chance to contribute to meaningful community and student-focused initiatives.