<div class="content-intro"><p class="MsoNormal" style="margin-bottom: 12.0pt;"><span style="font-size: 10pt; font-family: 'trebuchet ms', geneva, sans-serif; color: black;">Founded in 2004, NetBrain is the leader in no-code network automation. Its ground-breaking Next-Gen platform provides IT operations teams with the ability to scale their hybrid multi-cloud connected networks by automating the processes associated with Diagnostic Troubleshooting, Outage Prevention and Protected Change Management. Today, over 2,500 of the world’s largest enterprises and managed services providers leverage NetBrain’s platform.</span></p></div><p><span style="font-family: 'trebuchet ms', geneva, sans-serif;"><em><span style="font-size: 12pt;"><strong>What We Need</strong></span></em></span></p><p><span style="font-family: 'trebuchet ms', geneva, sans-serif;"><span data-contrast="none">We are seeking a Brand Narrative & Asset Strategist to build and run NetBrain's brand storytelling across two connected motions: campaign-integrated asset development and an always-on brand program. This role is accountable for both producing the work and setting the narrative strategy behind it — deciding the angle, format mix, and editorial approach for the always-on program, and shaping how campaign briefs translate into a coherent asset plan, rather than executing a fully scoped plan handed down from someone else.</span><span data-ccp-props="{"335559739":120}"> </span></span></p><p><span style="font-family: 'trebuchet ms', geneva, sans-serif;"><span data-contrast="none">This is a hands-on role. You will personally write, produce, and ship content across formats — blog posts, whitepapers, case studies, ebooks, webinars, email nurture, video, and social — and bring in the agency of record or freelance support for work beyond what one person can carry on deadline.</span> </span></p><p> </p><p><span style="font-family: 'trebuchet ms', geneva, sans-serif;"><em><span style="font-size: 12pt;"><strong>What You'll Do</strong></span></em></span></p><p><span style="font-family: 'trebuchet ms', geneva, sans-serif;"><strong><span data-contrast="none"><span data-ccp-parastyle="heading 3">Campaign-Integrated Asset Development</span></span></strong><span data-ccp-props="{"335559738":200,"335559739":120}"> </span></span></p><ul><li style="font-family: 'trebuchet ms', geneva, sans-serif;" data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1"><span style="font-family: 'trebuchet ms', geneva, sans-serif;"><span data-contrast="none">Take campaign objectives and thought starters from the Director, Integrated Campaigns and shape them into a complete asset plan and narrative approach across the buyer journey — identifying gaps, not just filling in what's already specified.</span> </span></li><li style="font-family: 'trebuchet ms', geneva, sans-serif;" data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1"><span style="font-family: 'trebuchet ms', geneva, sans-serif;">Translate complex technical and product concepts into clear, compelling narratives for both technical and business buyer personas. </span></li><li style="font-family: 'trebuchet ms', geneva, sans-serif;" data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1"><span style="font-family: 'trebuchet ms', geneva, sans-serif;">Build production plans covering every asset, owner, milestone, and dependency, sequenced against campaign launch timing. </span></li><li style="font-family: 'trebuchet ms', geneva, sans-serif;" data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1"><span style="font-family: 'trebuchet ms', geneva, sans-serif;">Write, produce, and deliver assets against campaign briefs across formats — blog posts, whitepapers, case studies, ebooks, webinars, video scripts, email nurture, and social — matched to audience, funnel stage, and approved messaging. </span></li><li style="font-family: 'trebuchet ms', geneva, sans-serif;" data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1"><span style="font-family: 'trebuchet ms', geneva, sans-serif;">Collaborate with the Director, Integrated Campaigns to align content with campaign strategy across the full funnel (TOFU/MOFU/BOFU). </span></li><li style="font-family: 'trebuchet ms', geneva, sans-serif;" data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1"><span style="font-family: 'trebuchet ms', geneva, sans-serif;">Track and report campaign asset performance against defined metrics, including engagement, conversion, and pipeline influence — not just traffic or reach — with recommendations that inform the next campaign build.<span data-ccp-props="{"335559739":80}"> </span></span></li></ul><p><span style="font-family: 'trebuchet ms', geneva, sans-serif;"><strong><span data-contrast="none"><span data-ccp-parastyle="heading 3">Always-On Brand Program</span></span></strong><span data-ccp-props="{"335559738":200,"335559739":120}"> </span></span></p><ul><li style="font-family: 'trebuchet ms', geneva, sans-serif;" data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="7" data-aria-level="1"><span style="font-family: 'trebuchet ms', geneva, sans-serif;"><span data-contrast="none">Develop and maintain NetBrain's always-on narrative strategy and editorial calendar — audience, themes, channels, formats, and cadence — aligned to campaign priorities, product launches, and pipeline goals, looking at least four to six weeks ahead.</span> </span></li><li style="font-family: 'trebuchet ms', geneva, sans-serif;" data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="7" data-aria-level="1"><span style="font-family: 'trebuchet ms', geneva, sans-serif;">Personally produce and ship the majority of always-on material, bringing in freelance or agency support for format types or volume beyond individual capacity. </span></li><li style="font-family: 'trebuchet ms', geneva, sans-serif;" data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="7" data-aria-level="1"><span style="font-family: 'trebuchet ms', geneva, sans-serif;">Track awareness and engagement metrics and use them to adjust the always-on strategy on an ongoing basis. </span></li><li style="font-family: 'trebuchet ms', geneva, sans-serif;" data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="7" data-aria-level="1"><span style="font-family: 'trebuchet ms', geneva, sans-serif;">Support SEO strategy for owned content, including keyword research, on-page optimization, and organic traffic growth. </span></li><li style="font-family: 'trebuchet ms', geneva, sans-serif;" data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="7" data-aria-level="1"><span style="font-family: 'trebuchet ms', geneva, sans-serif;">Contribute to thought leadership efforts, including executive ghostwriting, bylines, and speaking or webinar content. </span></li><li style="font-family: 'trebuchet ms', geneva, sans-serif;" data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="7" data-aria-level="1"><span style="font-family: 'trebuchet ms', geneva, sans-serif;">Lead a quarterly review of the always-on strategy for the VP, Integrated Marketing, with recommendations for the following quarter.<span data-ccp-props="{"335559739":80}"> </span></span></li></ul><p><span style="font-family: 'trebuchet ms', geneva, sans-serif;"><strong><span data-contrast="none"><span data-ccp-parastyle="heading 3">Cross-Functional Collaboration & Reporting</span></span></strong><span data-ccp-props="{"335559738":200,"335559739":120}"> </span></span></p><ul><li style="font-family: 'trebuchet ms', geneva, sans-serif;" data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="13" data-aria-level="1"><span style="font-family: 'trebuchet ms', geneva, sans-serif;"><span data-contrast="none">Partner with the Director, Integrated Campaigns to align asset production with campaign timing and objectives.</span> </span></li><li style="font-family: 'trebuchet ms', geneva, sans-serif;" data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="13" data-aria-level="1"><span style="font-family: 'trebuchet ms', geneva, sans-serif;">Partner with Solutions Marketing to build messaging-aligned content that supports positioning and competitive differentiation, confirming alignment before any asset — campaign or always-on — goes into production. </span></li><li style="font-family: 'trebuchet ms', geneva, sans-serif;" data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="13" data-aria-level="1"><span style="font-family: 'trebuchet ms', geneva, sans-serif;">Brief, edit, and quality-control work from the agency of record or freelance contributors on assets this role delegates for capacity reasons, ensuring it meets the narrative and quality bar this role has set. </span></li><li style="font-family: 'trebuchet ms', geneva, sans-serif;" data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="13" data-aria-level="1"><span style="font-family: 'trebuchet ms', geneva, sans-serif;">Maintain and evolve brand voice and editorial standards across all written content produced for this role's two lanes. </span></li><li style="font-family: 'trebuchet ms', geneva, sans-serif;" data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="13" data-aria-level="1"><span style="font-family: 'trebuchet ms', geneva, sans-serif;">Provide regular performance and strategy reporting to the VP, Integrated Marketing across both motions, using engagement, conversion, and pipeline data to refine strategy on an ongoing basis.<span data-ccp-props="{"335559739":80}"> </span></span></li></ul><p> </p><p><span style="font-family: 'trebuchet ms', geneva, sans-serif;"><em><span style="font-size: 12pt;"><strong>What You Bring</strong></span></em></span></p><ul><li style="font-family: 'trebuchet ms', geneva, sans-serif;" data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="18" data-aria-level="1"><span style="font-family: 'trebuchet ms', geneva, sans-serif;"><span data-contrast="none">6+ years of B2B SaaS marketing experience spanning brand storytelling, content strategy, campaign execution, or integrated marketing.</span> </span></li><li style="font-family: 'trebuchet ms', geneva, sans-serif;" data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="18" data-aria-level="1"><span style="font-family: 'trebuchet ms', geneva, sans-serif;">Demonstrated ability to both produce polished, on-brand assets across formats (written, video, social) and originate a longer-term brand or editorial strategy, not just execute one already defined. </span></li><li style="font-family: 'trebuchet ms', geneva, sans-serif;" data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="18" data-aria-level="1"><span style="font-family: 'trebuchet ms', geneva, sans-serif;">Strong project management skills, able to run multiple concurrent production timelines against hard campaign deadlines. </span></li><li style="font-family: 'trebuchet ms', geneva, sans-serif;" data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="18" data-aria-level="1"><span style="font-family: 'trebuchet ms', geneva, sans-serif;">Excellent writing and editing skills, with experience adapting tone and format across audiences and channels. </span></li><li style="font-family: 'trebuchet ms', geneva, sans-serif;" data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="18" data-aria-level="1"><span style="font-family: 'trebuchet ms', geneva, sans-serif;">Analytical mindset, comfortable defining KPIs and using performance data to guide format, channel, and cadence decisions. </span></li><li style="font-family: 'trebuchet ms', geneva, sans-serif;" data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="18" data-aria-level="1"><span style="font-family: 'trebuchet ms', geneva, sans-serif;">Working knowledge of SEO fundamentals and content performance tools (e.g., Google Analytics, HubSpot). </span></li><li style="font-family: 'trebuchet ms', geneva, sans-serif;" data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="18" data-aria-level="1"><span style="font-family: 'trebuchet ms', geneva, sans-serif;">Experience briefing or directing freelance or agency partners on discrete pieces of work. </span></li><li style="font-family: 'trebuchet ms', geneva, sans-serif;" data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="18" data-aria-level="1"><span style="font-family: 'trebuchet ms', geneva, sans-serif;">Experience with CRM and marketing automation platforms such as HubSpot, Salesforce, or equivalent. </span></li><li style="font-family: 'trebuchet ms', geneva, sans-serif;" data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="18" data-aria-level="1"><span style="font-family: 'trebuchet ms', geneva, sans-serif;">Ability to move fluidly between hands-on production and independent strategic planning without losing quality on either. </span></li><li style="font-family: 'trebuchet ms', geneva, sans-serif;" data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="18" data-aria-level="1"><span style="font-family: 'trebuchet ms', geneva, sans-serif;">Experience marketing enterprise technology or network operations solutions is preferred. </span></li><li style="font-family: 'trebuchet ms', geneva, sans-serif;" data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="18" data-aria-level="1"><span style="font-family: 'trebuchet ms', geneva, sans-serif;">Familiarity with account-based marketing (ABM) content strategies preferred</span></li><li style="font-family: 'trebuchet ms', geneva, sans-serif;" data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="18" data-aria-level="1"><span style="font-family: 'trebuchet ms', geneva, sans-serif;">Experience supporting a product launch or category-narrative effort is nice-to-have</span></li><li style="font-family: 'trebuchet ms', geneva, sans-serif;" data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="18" data-aria-level="1"><span style="font-family: 'trebuchet ms', geneva, sans-serif;">Manual Dexterity: Repetitive motion of wrists, hands and fingers for using a computer.</span></li><li style="font-family: 'trebuchet ms', geneva, sans-serif;" data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="18" data-aria-level="1"><span style="font-family: 'trebuchet ms', geneva, sans-serif;">Stationary Tasks: Sitting for extended periods, remaining in a stationary position.</span></li></ul><p> </p><p><span style="font-size: 12pt; font-family: 'trebuchet ms', geneva, sans-serif;"><strong><em>What We Offer</em></strong></span></p><p><span style="font-family: 'trebuchet ms', geneva, sans-serif; font-size: 10pt;">Our comprehensive compensation package is vital in how we recognize our people for the impact they make on us reaching our goals as a company.</span></p><p><span style="font-size: 10pt; font-family: 'trebuchet ms', geneva, sans-serif;">For this role, the estimated base is $125,000 - $150,000 + Bonus. The actual salary may vary based on a range of factors, including market and individual qualifications objectively assessed during the interview process.</span></p><p><span style="font-size: 10pt; font-family: 'trebuchet ms', geneva, sans-serif;">The range listed above is a guideline and may be modified. People Experience offers a comprehensive benefits package in addition to cash compensation that includes but is not limited to 401k and medical/dental coverage. Speak with your Recruiter for more details on our Total Rewards philosophy.</span></p><p> </p><div class="content-conclusion"><p><span style="font-family: 'trebuchet ms', geneva, sans-serif; font-size: 10pt;">NetBrain invites all interested and qualified candidates to apply for employment opportunities.</span></p><p><span style="font-family: 'trebuchet ms', geneva, sans-serif; font-size: 10pt;">Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status, or other characteristics protected by law.</span></p><p><span style="font-family: 'trebuchet ms', geneva, sans-serif; font-size: 10pt;">If you have a disability that prevents or limits your ability to use or access the site, or if you require any other accommodation in the application process due to a disability, you may request a reasonable accommodation. To make a request, please contact our People Team at: <a href="mailto:people@netbraintech.com">people@netbraintech.com</a> and we will be happy to assist you.</span></p><p><span style="font-family: 'trebuchet ms', geneva, sans-serif; font-size: 10pt;">In compliance with applicable laws, NetBrain conducts holistic, individual background reviews in support of all hiring decisions.</span></p><p><span style="font-family: 'trebuchet ms', geneva, sans-serif; font-size: 10pt;">It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.</span></p><p> </p></div>