About the Role
Contextual is looking for a resourceful, high-energy BDR / Growth Hacker to be the tip of the spear for our go-to-market efforts. This isn't a script-and-dial role. You'll own multichannel outbound from research to first meeting—while also thinking like a growth marketer about how to reach new industries, test new channels, and turn cold markets into warm pipelines. You'll be the first dedicated hire in this function, reporting to a sales/revenue leader, with real autonomy to experiment and build what works.
Key Responsibilities
- Execute high-volume, multichannel outbound campaigns across email, phone, LinkedIn, events, and emerging channels—with a focus on quality over automation.
- Research target industries, companies, and personas before outreach so every touchpoint is informed and relevant—never purely cold.
- Develop and test go-to-market hypotheses for new verticals and audiences. If we want to penetrate a new industry, you figure out where they hang out, what they read, which podcasts they listen to, and how to get in front of them.
- Experiment with creative demand generation tactics—landing pages, micro-campaigns, community engagement, partnerships—and measure what moves the needle.
- Craft crisp, compelling messaging tailored to different personas and channels. Adapt tone, angle, and approach based on what's working.
- Build and maintain a healthy pipeline of qualified opportunities for the sales team through disciplined prospecting and follow-up.
- Track outreach data, conversion metrics, and campaign performance to continuously refine your approach with data-driven insight.
- Collaborate with sales leadership and marketing to align on target accounts, messaging, and campaign strategy.
- Stay plugged into industry trends, competitive landscape, and buyer behavior to keep outbound strategies sharp and relevant.
Requirements:
- 0–3 years of experience in outbound sales, business development, demand generation, or growth marketing.
- Demonstrated hustle and resourcefulness—whether through professional experience, side projects, campus organizations, or entrepreneurial ventures.
- Strong written and verbal communication skills with the ability to be concise, persuasive, and authentic across channels.
- Comfort with experimentation and a data-driven mindset—you test ideas, track results, and iterate quickly.
- Research skills and intellectual curiosity—you enjoy learning about new industries, mapping ecosystems, and finding creative angles to reach people.
- High sense of urgency and bias toward action. You don't wait to be told what to do.
- Familiarity with outbound tools and CRMs (e.g., HubSpot, Apollo, LinkedIn Sales Navigator, Outreach) is a plus but not required.
Preferred Qualifications:
- Exposure to B2B technology, SaaS, AI, or consulting services.
- Experience building or contributing to outbound playbooks, sequences, or campaign strategies.
- Comfort working in a fast-paced, early-stage environment with limited structure.
- Interest in AI, automation, and digital transformation trends.
- Basic understanding of marketing analytics, A/B testing, or conversion optimization.
What We Offer
- Competitive salary and benefits package.
- Unlimited vacation, where time off is encouraged.
- Flexible working hours and remote work options.
- Opportunities for professional growth and development.
- Collaborative and inclusive work environment.
- The chance to work on innovative projects with a talented team.