AVP, Sales (East Coast)

Who we are:

Apella is applying computer vision and machine learning to improve the standard of care in the most critical aspect of healthcare: surgery. We build applications to enable surgeons, nurses, and hospital administrators to deliver the highest quality care.

Who you are:

We are looking for an AVP of Sales to lead growth for Apella by building deep relationships with health systems and expanding our footprint across the East Coast. This role requires a proven enterprise seller who thrives at the intersection of disruptive technology and healthcare, with experience driving adoption of MedTech, medical devices, or healthcare capital equipment. You bring both startup hustle and enterprise discipline, with the ability to open new markets, navigate complex sales cycles, and close transformational deals with leading health systems.

In this role, you'll:

• Develop and execute a sales strategy to drive growth across enterprise health systems, including Integrated Delivery Networks (IDNs) and large hospital networks

• Build and manage executive-level relationships with C-Suite leaders, surgeons, OR directors, IT teams, biomedical engineers, and administrators

• Consistently achieve and exceed quota through disciplined pipeline management and enterprise sales execution

• Lead negotiations, Request for Proposals (RFPs), and contract structuring for multi-million dollar system-wide deals

• Partner cross-functionally with marketing, product, R&D, and customer success to accelerate adoption and ensure customer success

• Represent Apella externally with credibility and passion, serving as a trusted advisor to customers and stakeholders

• Contribute to revenue forecasting, territory planning, and scalable sales processes to support sustained growth

What you'll bring:

• 10+ years of experience in enterprise sales with a track record of exceeding quota in MedTech, medical devices, or healthcare capital equipment

• Strong relationships and deal-making experience with Tier 1 health systems and IDNs (e.g., HCA, CommonSpirit, Mercy Health)

• Experience selling both disruptive technologies (healthtech, robotics, SaaS) and established portfolios (OR video integration, capital equipment)

• Proven success developing new markets from zero-to-scale and consistently ranking among top performers (President’s Council, Rep of the Year, Quota Exceeder)

• Deep expertise in complex enterprise sales, including multi-stakeholder negotiations, RFPs, and creative contracting models

• Ability to thrive in both startup and enterprise environments, balancing hands-on hustle with structured, repeatable sales processes

• Strong leadership presence, with the ability to mentor peers and influence cross-functional teams

• A mission-driven orientation and passion for improving outcomes in healthcare through innovation

Our Benefits:

• Competitive salary and stock options

• Flexible vacation policy and a culture that values time for rest and recharging

• Remote-first work environment with unique virtual and in-person events to foster team connection

• Comprehensive health, dental, and vision insurance—we’re a healthcare company that prioritizes your health

• 4 months of parental leave for all parents