About the role and why it’s unique:
Summary:
The Affiliate Manager is responsible for developing and managing a best-in-class Affiliate marketing program. This role involves recruiting and managing a network of meaningful Affiliate partners to grow new customer acquisition and current customer KPIs. The ideal candidate is a highly motivated and results-oriented individual with a proven track record of Affiliate performance marketing, best practice implementation and stewardship, excellent communication and negotiation skills, and the ability to build and maintain strong relationships. This role will report directly to the Senior Director of Media.
Key Responsibilities:
- Identify and recruit potential Affiliates that will achieve acquisition and broader marketing/business goals
- Develop, implement and manage best practices across compensation structures, promotions, creative, performance management and resourcing
- Manage Affiliate onboarding, quality assurance and performance management processes including on-boarding, reporting, insights, optimizations, forecasting and budget stewardship
- Build and maintain strong relationships with Affiliates and tech partners
- Provide Affiliates with the necessary tools and resources to succeed, such as tracking, tech connectivity, creative/promotional assets and legal/compliance requirements
- Resolve external and internal Affiliate issues and inquiries promptly and professionally
- Track key affiliate marketing metrics, including website traffic, conversions, revenue, payback and cost per acquisition (CPA)
- Analyze affiliate performance data to identify and execute areas for improvement
- Generate regular reports on Affiliate program performance for internal stakeholders
- Stay abreast of the latest Affiliate news, competitive intelligence, technologies, best practices
- Research and explore new Affiliate opportunities and channels
- Attend conferences and meetings with Affiliates
- Collaborate with the creative, analytics, product and content teams to ensure seamless program execution and alignment with overall business goals
- Manage finance processes inclusive of billing/invoicing, forecasting
Who you are:
- 3-5 years of experience in affiliate marketing, preferably within real money gaming
- Proven track record of success managing Affiliate programs
- Strong understanding of attribution and marketing technoclogies
- Excellent communication, interpersonal, and negotiation skills
- Strong analytical and problem-solving skills
- Proficient in Microsoft Excel or Google Sheets
- Bachelor's degree in Marketing, Business, or a related field is preferred
- Strong project management skills with high attention to detail
- Passionate about performance marketing and making a positive difference through your work
Our target starting base salary range for this position is between $110,000 and $135,000, plus target equity. The starting base salary will depend on a number of factors including the candidate’s skills and experience, among other things.
What we can offer you:
- Unlimited PTO (we're extremely flexible with the exception of the first few weeks before & into the NFL season)
- 16 weeks of fully paid parental leave
- A $500 home office allowance
- A connected virtual first culture with a highly engaged distributed workforce
- 5% 401k match, FSA, company paid health, dental, vision plan options for employees and dependents
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