Activation Marketing Manager

At Botanic Tonics, we know our world is fast, noisy and distracting. It can easily leave us feeling tied up, strung out and not ourselves. Maybe you think the more supercharged you are, the better you’ll be. Maybe escape is the only way for you to truly feel free. We’re not judging — we just have a different point of view. Because we’re not a fuel for keeping pace with the rat-race of every day. We’re not an elixir that transports you through the clouds to a tranquil place. We’re kava products with blends of other naturally active ingredients, designed to bring you down to earth and into the present, so you can make the most of every moment.

Why waste effort trying to quiet the noise when you can tune into it, to hear the one voice that matters? We believe choosing to engage with the here and now is more fulfilling. It makes us feel good, enriches our lives, and brings out our best selves.

Be Present. Be You. When you can truly be there, you feel free.

Botanic Tonics is looking for an experienced and detail-oriented Activation Marketing Manager to spearhead our field marketing initiatives. This role will be responsible for overseeing and executing a variety of high-impact activations, including field events, non-retail sampling programs, and major sponsorship engagements. The ideal candidate will excel at managing multiple events simultaneously, ensuring flawless execution while upholding our brand's premium standards. This is a hands-on role that requires strong organizational skills, creativity, and the ability to deliver exceptional consumer experiences that align with Botanic Tonics’ mission and vision.

Key Responsibilities

• Manage the planning, execution, and performance of all field activation programs, ensuring alignment with brand standards and objectives.

• Lead the organization and execution of sampling activities to build brand awareness and engage with consumers.

• Coordinate and oversee major sponsorship events, collaborating with partners to maximize brand visibility and consumer engagement.

• Handle logistics, staffing, and on-site execution for multiple events simultaneously, ensuring flawless delivery.

• Maintain a high standard of excellence across all activations, reflecting the premium positioning of Botanic Tonics.

• Work closely with the sales, marketing, and operations teams to align activation strategies with broader business goals.

• Manage relationships with vendors, negotiate contracts, and ensure projects are completed within budget and timelines.

• Analyze activation performance and provide actionable insights to improve future campaigns.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.

• 3-5+ years of experience in field marketing, event activation, or brand management.

• Proven track record of managing multiple events and activations simultaneously.

• Exceptional organizational, communication, and project management skills.

• Strong attention to detail and commitment to delivering premium experiences.

• Ability to thrive in a fast-paced, dynamic environment with shifting priorities.

• Proficiency in event and project management software and basic marketing tools is a plus.

• Willingness to travel frequently and work evenings or weekends as needed.

Work Environment

• This role requires 50%+ travel

Botanic Tonics is an equal employment opportunity employer. Candidates are considered for employment without regard to race, creed, color, national origin, age, sex, religion, ancestry, veteran status, marital status, gender identify, sexual orientation, national origin, liability for military service, or any other characteristic protected by applicable federal, state, or local law. If you are interested in learning the status of your application, please note you will be contacted directly by the appropriate human resources contact person if you are selected for further consideration. Botanic Tonics reserves the right to defer or close a vacancy at any time.