Account Based Marketing Manager

<div class="content-intro">We Speak Safety and Efficiency:  In September of 2024, Bestpass, Fleetworthy, ExpressTruckTax and Drivewyze rebranded as Fleetworthy. This rebrand reflects our ongoing mission to simplify fleet safety, compliance, and toll management under one unified brand.Fleetworthy is revolutionizing road safety and fleet management with a command center for safety, compliance, and efficiency. Our connected suite provides real-time insights and control, enabling customers to maximize efficiency, reduce risk, and save money.With technology that unifies safety, compliance, toll management, weigh station bypass, and more, Fleetworthy empowers organizations to perform at their best. We simplify operations to ensure every vehicle and driver is not just compliant, but beyond compliant.  Supporting millions of drivers and vehicles, Fleetworthy is leading a new era in road safety and fleet technology.   At Fleetworthy, you’re in the driver’s seat! </div><h2>About the Role</h2>Fleetworthy is building a next-generation Account-Based Experience (ABX) program designed to align Marketing, Sales, and RevOps around a shared view of high-value enterprise and mid-market accounts.We're looking for an experienced Account Based Marketing Manager -  someone who has built, launched, and optimized ABM campaigns in a B2B SaaS environment, partnering closely with Sales to deliver measurable pipeline impact.This role sits at the intersection of strategy and execution — ideal for a marketer who can build campaigns, manage cross-functional alignment, and drive results in a fast-paced environment.<h2>What You'll Do</h2><ol><li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"> Build and execute our ABX engine</li></ol><ul><li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Partner with Sales and RevOps to define target account lists, segmentation strategies, and ICP refinement</li><li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Develop and launch tailored campaigns (1:1, 1:few, and 1:many) across priority accounts and verticals</li><li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Collaborate with Content and Digital teams to build audience-specific messaging, content paths, and nurture journeys that resonate with enterprise buyers</li></ul><ol><li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"> Drive full-funnel campaign performance</li></ol><ul><li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Translate account insights into orchestrated multi-channel plays (email, paid media, SDR sequences, events, direct mail)</li><li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Own campaign performance: track engagement, pipeline influence, velocity, and conversion metrics to continuously optimize</li><li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Partner closely with SDRs and Sales to align pre- and post-engagement strategies that convert interest into qualified meetings and pipeline</li></ul><ol><li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"> Lead cross-functional orchestration</li></ol><ul><li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Create campaign playbooks and processes that define clear roles, responsibilities, and touchpoints between Marketing, Sales, and RevOps</li><li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Serve as the primary ABM point of contact for Sales leadership — sharing insights, gathering feedback, and closing the loop on campaign performance</li><li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Contribute meaningfully to marketing-sourced pipeline goals and work with field marketing to integrate ABM into event strategies</li></ul><ol><li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"> Experiment, learn, and scale</li></ol><ul><li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Test and pilot new engagement tactics, tools, and personalization strategies to enhance account engagement and signal capture</li><li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Partner with Marketing Ops to operationalize reporting, dashboards, and ensure ABX data visibility across teams</li><li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Document wins, losses, and learnings to build an internal ABM center of excellence</li></ul><h2>What You Bring</h2>Required:<ul><li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">4-5+ years of experience in B2B SaaS demand generation, growth marketing, or ABM roles</li><li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Proven track record running full-funnel ABM programs (1:1, 1:few, and scaled ABM) in partnership with Sales and SDR teams — we want to see what you've built and the results you've driven</li><li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Strong familiarity with ABM platforms such as Demandbase, 6sense, Clay, ZoomInfo, etc</li><li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Deep analytical mindset: you connect marketing activity to pipeline, revenue outcomes, and can speak fluently about attribution and campaign ROI</li><li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Excellent communicator and collaborator who thrives in cross-functional, fast-moving environments and can influence without authority</li><li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Self-starter who brings structure, process, and accountability to ambiguous situations</li></ul>Bonus:<ul><li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Experience in complex or technical B2B environments (enterprise software, compliance, operations, supply chain, or similarly consultative sales cycles)</li><li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Background working with long sales cycles and multi-stakeholder buying committees</li></ul><div class="content-conclusion">What Drives Us to Work Every Day: <ul><li style="font-size: 12pt;" data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1">We pride ourselves on making a difference, for our employees, clients, and their businesses.</li><li style="font-size: 12pt;" data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1">We accept team members for who they are and what they bring to the table. </li><li style="font-size: 12pt;" data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1">We are proud to build all our relationships based on transparency and trust. </li><li style="font-size: 12pt;" data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1">We are a team of energetic and curious individuals passionate about the work we do every day! </li></ul> Our Core Values – We are 1TEAM <ul><li style="font-size: 12pt;" data-leveltext="" data-font="Symbol" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1">People 1st - People 1st! We win as a team by collaborating, having each other’s backs, and bringing out the best in each other. We always treat others as they would like to be treated.  </li><li style="font-size: 12pt;" data-leveltext="" data-font="Symbol" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1">Trust - We inspire trust by delivering on our promises, owning outcomes, being transparent in our communications, and acting with integrity.    </li><li style="font-size: 12pt;" data-leveltext="" data-font="Symbol" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1">Every Trip Matters - Because every trip that our customers take is important to them, it's important to us. Whether it is a load being hauled across the country or a service vehicle traveling on a toll road, our customers count on us to deliver the right expertise, software, and data to make every trip safe, efficient, and productive.   </li><li style="font-size: 12pt;" data-leveltext="" data-font="Symbol" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1">Always Innovating - We solve for the customer and focus on outcomes.  We are nimble in our approach. When we fail, we fail fast and learn from it. We are here to disrupt, not to fit in. </li><li style="font-size: 12pt;" data-leveltext="" data-font="Symbol" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1">Mindset - We are committed to a growth mindset. Our efforts and attitudes are what determine our abilities. We embrace good criticism. We seek new challenges. We never stop learning. </li></ul>About Bestpass: Bestpass is a comprehensive payment platform provider and leader in toll management solutions for commercial fleets of all sizes. Bestpass saves fleets time and money by consolidating payments and providing insight into cost per vehicle. Bestpass, founded in 2001, covers 100% of major toll roads across the U.S., supports more than 30,000 customers, and processes over $1.5 billion in toll transactions annually. Bestpass offers a range of toll coverage options for owner-operators, regional fleets, and national fleets, as well as customized solutions for specific needs. About Fleetworthy Solutions: Fleetworthy Solutions, Inc. provides DOT safety and regulatory compliance services to commercial fleets that take them Beyond Compliant. Fleetworthy combines exceptional client service, advanced technologies, and more than 40 years of transportation industry expertise to make sure that drivers and assets are truly fleetworthy. The company helps private fleets, for-hire carriers and third-party logistics companies of all sizes surpass compliance of federal, state, and local regulations and streamline processes to reduce costs and mitigate risks.  Fleetworthy is committed to fostering a diverse and inclusive culture that is respectful and welcoming of individual differences. We are proud to be an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion or belief (or lack thereof), sex, nationality, national or ethnic origin, civil status, age, citizenship status, sexual orientation, disability, genetic information, familial status, marital or registered civil partnership status, pregnancy or maternity status, gender identity, gender reassignment, military or veteran status, or any other protected characteristic in accordance with applicable laws and regulations </div>

Account Based Marketing Manager

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